Enhancing Corporate Website Experience

Enhancing the Corporate Website Experience at Dr. Reddy’s Laboratories

pharmaceutical - User Research

Dr. Reddy’s Laboratories (DRL) operates in a competitive pharmaceutical landscape, where its corporate website serves as a digital extension of its brand and values. For DRL, this platform must deliver a seamless user experience comparable to leading global pharmaceutical companies. The existing corporate website faced usability and design inconsistencies that hindered user satisfaction.

The GOAL

Evaluate DRL corporate website's user experience

Enhance Brand Perception

A sleek, user-friendly website reinforces DRL’s image as an innovative and customer-centric company.

Support Business Growth

The website should help investors, healthcare professionals, and customers quickly find key information about DRL’s products and services.

Facilitate Easy Navigation

Users should quickly find relevant information without frustration.

Communicate Content Clearly

The content must be concise, relevant, and easy to understand.

Deliver a Competitive Edege

The website must be on par with global pharmaceutical leaders.

SOLUTION

A Unified, Data-Driven System

Heuristic Evaluation and Competitive Benchmarking

Review the website and compare it to competitors to spot design flaws and usability gaps.

Usability Testing

Test the website with real users to uncover issues in navigation and task completion. Identify key improvements to make the site more user-friendly.

Protected Content

This project contains confidential details.

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