Hello, I'm Preethi

a strategic UX Designer

who blends research, design, and business strategy to craft user-centered solutions, with a passion for healthcare and behavior change.

a strategic UX Designer who blends research, design, and business strategy to craft user-centered solutions, with a passion for healthcare and behavior change.

who blends research, design, and business strategy to craft user-centered solutions, with a passion for healthcare and behavior change.

Explore my work

Healthcare
Designing a Habit-Forming Solution for Osteoporosis Prevention
Designed an MVP to motivate women to exercise regularly for osteoporosis prevention, using personalized routines, gamification, and social support to build lasting habits.
Reaserch
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Pharma
Streamlining Workflows for Faster, Smarter Decisions
Designed a system to help sales and product teams manage customer agreements efficiently, improving workflow and decision-making.
Reaserch
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Conversation Design
Designing an AI-Powered Chatbot
Designed a conversational AI chatbot, to streamline the appointment scheduling process for users with recurring symptoms.
Reaserch
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Healthcare
Designing a Habit-Forming Solution for Osteoporosis Prevention
Designed an MVP to motivate women to exercise regularly for osteoporosis prevention, using personalized routines, gamification, and social support to build lasting habits.
Reaserch
text
text
Pharma
Streamlining Workflows for Faster, Smarter Decisions
Designed a system to help sales and product teams manage customer agreements efficiently, improving workflow and decision-making.
Reaserch
text
text
Conversation Design
Designing an AI-Powered Chatbot
Designed a conversational AI chatbot, to streamline the appointment scheduling process for users with recurring symptoms.
Reaserch
text
text

FEMTECH

Empowering Women with a Preventive Bone Health App

Designed a preventive bone health app for women aged 25-45 using Design Thinking, gamification, and cycle-based insights, increasing user engagement and habit formation.

B2C

Preventive Healthcare

0 to 1

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ENTERPRISE UX

Streamlining Workflows for Faster, Smarter Decisions

Created an internal dashboard for key account managers, improving compliance tracking and cost savings by streamlining contract management and reporting.

B2B

Pharma

SaaS Design

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HABIT FORMATION

Building Consistency in Dream Logging through Habit Design

Created a dream logging app to help users develop a consistent habit of recording their dreams, driving daily engagement through personalized reminders and reward systems.

B2C

Mindfulness UX

0 to 1

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HEALTHCARE UX

AI-Powered Chatbot for Seamless Appointment Scheduling

Integrated an AI-powered chatbot into Dr On Demand app to streamline appointment scheduling, improving user convenience and driving higher retention for busy users.

B2B2C

Conversational AI

0 to 1

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SUSTAINABILITY TECH

AR Experience to Educate Users on Sustainable Product Ingredients

Developed an AR experience to help users understand product ingredients and usage, aligning with the brand’s sustainability mission and enhancing customer education.

B2C

AR Design

0 to 1

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Explore my work

Explore my work

Explore my work

Designing a Habit-Forming Solution for Osteoporosis Prevention

Designed an MVP to motivate women to exercise regularly for osteoporosis prevention, using personalized routines, gamification, and social support to build lasting habits.

Streamlining Workflows for Faster, Smarter Decisions

Designed a system to help sales and product teams manage customer agreements efficiently, improving workflow and decision-making.

Designing an AI-Powered Chatbot

Designed a conversational AI chatbot, to streamline the appointment scheduling process for users with recurring symptoms.

Designing a Habit-Forming Solution for Osteoporosis Prevention

Designed an MVP to motivate women to exercise regularly for osteoporosis prevention, using personalized routines, gamification, and social support to build lasting habits.

Streamlining Workflows for Faster, Smarter Decisions

Designed a system to help sales and product teams manage customer agreements efficiently, improving workflow and decision-making.

Designing an AI-Powered Chatbot

Designed a conversational AI chatbot, to streamline the appointment scheduling process for users with recurring symptoms.

Empowering Women with a Preventive Bone Health App

Designed a preventive bone health app for women aged 25-45 using Design Thinking, gamification, and cycle-based insights, increasing user engagement and habit formation.

Streamlining Workflows for Faster, Smarter Decisions

Created an internal dashboard for key account managers, improving compliance tracking and cost savings by streamlining contract management and reporting.

Building Consistency in Dream Logging through Habit Design

Created a dream logging app to help users develop a consistent habit of recording their dreams, driving daily engagement through personalized reminders and reward systems.

AI-Powered Chatbot for Seamless Appointment Scheduling

Integrated an AI-powered chatbot into Dr On Demand app to streamline appointment scheduling, improving user convenience and driving higher retention for busy users.

AR Experience to Educate Users on Sustainable Product Ingredients

Developed an AR experience to help users understand product ingredients and usage, aligning with the brand’s sustainability mission and enhancing customer education.